SEO: How Articles Can Help You Rank Better

In this update we will be going in-depth about how adding articles can help increase your search engine rankings.

Here is a reason behind us doing this:
Visitors and search engines love new content, so in this product update we will explain how writing and adding articles to your website can help boost your rankings and please your visitors (which could lead to more enquiries!).

What’s the benefit of spending time on writing these articles?
The benefit is you may get links back to your website, which will really help your website rank well. Of course it depends on the content and there is no guarantee if people will link to it. So if you don’t get any links to your website from articles you can still be glad that you are offering useful and fresh content to your visitors.

The technique of writing articles for the purpose of getting more links to your website is called link baiting, and it’s basically like fishing. Your article is published on your website and hopefully your visitors will like this new content and link to it. The article is the bait and the link is the catch.

We will also optimise each article with relevant keywords to increase the chances of it ranking well and help define the subject of the page to the search engines.

How can this help with converting visitors?
You can write useful articles that are informative but also promote your products and/or services. You can’t lose as it’ll only cost you the time it takes to write the article, we’ll do the styling to match your website.

So, what type of articles can go on my website?
Any type, if it’s interesting to the visitors and relevant to your products and/or services then its worthwhile having on your website. You can also put industry news on your website and we can syndicate it through Google News and people may link to your news article.

Below are some examples of articles/news stories for a plumbing company that we have created to help you think of some ideas yourself.

1. Five Common Plumbing Problems You Can Fix Yourself
   Here are five common plumbing problems you could easily fix yourself and save money. We’ve also provided a guide on how to fix these problems in as little time as possible so if you are currently having problems your guide is here!
2. A Guide to Finding a Good Plumber
   Find a plumber that’ll do a job that lasts with our Guide to Finding a Good Plumber. There is nothing worse than a hiring a plumber that hasn’t done the job properly. It could mean something you use every day like your toilet is out of order!
3. Part 2: Guide to Finding a Good Plumber: Questions You Can Ask
   Following on from our first guide of finding a good plumber, we’ve decided to create a list of questions you can ask plumbers to ensure you get good work and value for money.

What’s next?
Hopefully this SEO Update will have given you an insight into how articles can help with your rankings and please your visitors. You can always contact us for more information if you would like to discuss this in more detail.

Otherwise look out for the next SEO Update!